Why didn't my home sell?



Refresh  |  Re-brand  |  Re-launch


Ever week we see homes that don’t sell in today's market.  While the first culprit most will point to is an incorrect price, the dollar component is only part of the puzzle.

At the most basic level, only THREE things sell a home, and they work in a specific order.

  • Marketing: You need to get the most eyeballs on your listing, then the most shoes through the door.
  • Emotion: Once a buyer sets foot in the home, their emotion must be heightened to write an offer
  • Price: Price only matters if the first two conditions are correct

Don’t immediately succumb to lowering your price.  While price can obviously be an important component, our “Refresh, Re-brand, Re-launch” program has proven to net sellers more money and shorten time on market.

What does Refresh, Re-brand, Re-launch cost?  There are no additional fees or commissions!  This service is part of our private client services model to help you net more money.

Let’s break it down:

Refresh:  Let’s take a close look at each component of the property, and analyze what improvements could be made that add value at more than a dollar per dollar return, the multitude of staging options, and other minor cosmetic improvements that let a buyer know your property is special. 

Re-brand:  Branding your home with Berkshire Hathaway HomeServices Florida Network Realty offers sellers a distinct advantage to the widest audience of buyers.  No real estate brand in the world is more respected, which can influence buyers to be more realistic when writing offers and during negotiations.

Re-launch:  When listing your home with our team, our private client services model handles everything, personally.  We personally dictate the new story of your home at every showing, at every open house, and at broker caravans.  Agents and buyers need to have their emotion raised, and no one can do that better than a hands-on agent who is personally invested in your success.

If your property needs a new story, give me a call.  We’ll put a custom Refresh, Re-brand, Re-launch program together that will net the results you deserve.